'The message of owning who you are and being unapologetically yourself is an important and powerful motto – uniqueness makes the world better and more interesting,' Adams said. The copy reads: 'There's nothing more powerful than choosing to be yourself.' Then, the updated pride flag appears to represent the community groups united, with text that reads 'Here's to being unapologetically you.'
Inspired by the LGBTQIA+ community flags, the Pride Month Digital Video Greeting features 11 different rainbows in colors that represent each individual group's flag. 'Ongoing encouragement and recognition are important to not only ensure we are seen, but a valued part of society.' Adams noted he's proud to work for a company that offers products representing him as a member of the LGBTQIA+ community. 'Having in-store products for the LGBTQIA+ community – and now a dedicated Pride Month Digital Video Greeting – makes me feel seen and valued as a person,' said Andy Adams, Hallmark's loyalty and local store marketing manager.
Once created, individuals can instantly send the Pride Month Digital Video Greeting via text or email and share it on social media.
The greeting is fully customizable and allows individuals or groups to create a personalized message by adding text, music, photos and videos that show their pride, their way.
